Everyday Systems: nosdiet: message 71 of 3212

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I've got to admit, the marketing folks at McDonald's
are brilliant. "Supersize it" is not only clever
psychology, but a catchy as hell phrase.

It's such a catchy phrase that if you do a google
search for "supersize it" most of the hits have
nothing to do with mcdonalds or food, people seem to
like it so much that they apply it to just about
anything.

http://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22supersize+it%22&btnG=Google+Search

But I'd rather admire from a distance, and I've come
up with my own catchy counter-phrase: "subsize it."

The idea is no more supersizes, larges, "regulars"
(whatever happened to medium?), grandes or ventes. If
there's a choice, make it small. Notice that "small"
is often no longer on the menu. They'll call it
"child" to dissuade you from buying it or "tall" to
make you forget that there is even such a concept as
"small." But say it anyway. It's kind of sadistically
fun. A little "up yours" to the marketers who (however
brilliantly) daily insult your intelligence in a
thousand little ways.

I'm surprised that, except for misspellings of
"subsidize," no one seems to have thought of this yet.

Google search for "subsize it":

http://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22subsize+it%22&sa=N&tab=gw


"subsize it" has nothing to do with no-S, but it might
be a useful auxiliary system for those with a fast
food problem.